This fall I will be delivering a two–day introductory Fostering Sustainable Behavior workshop in San Francisco on November 4th & 5th. Please note that this is the only training session in community-based social marketing that I am offering in California until the fall of 2010. I have provided below a detailed description of the workshop as well as a link to the online registration for this session.

https://www.htfsolutions.com/forms/mma/

If you are not interested in attending yourself, I hope that you will consider forwarding this announcement to colleagues who may be interested. Thank you in advance for considering this request.

Best, Doug

Doug McKenzie–Mohr, Ph.D.
Environmental Psychologist
(506) 455 5061 voice
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About the Workshop

The cornerstone of sustainability is behavior change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach—community–based social marketing—has emerged as an effective alternative for delivering programs to foster sustainable behavior.

This two–day workshop provides a comprehensive introduction to community–based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community–based social marketing and provides participants with the knowledge they need to design and evaluate their own community–based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community–based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behavior.

Who Should Attend?

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors—such as those involved in waste reduction, water and energy efficiency, watershed and habitat protection, pollution prevention or transportation changes—you will find these workshops invaluable. The workshops will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster sustainable lifestyle changes, such as being more active, will also benefit from attending.

Venues:

The workshop is being held at the historic Warwick Hotel in San Francisco's theater district. The workshop begins at 9:00 am and finishes at 4:30 pm on both days. Further details on the workshop location will be emailed to registrants.